Lead full taxonomy and searchandising strategies for first-in-class building supply eCommerce launch of 40,000 skus. Provide functional leadership to product content writers, ensuring that new products are deployed on the website accurately and on-time. Develop and maintain product content best practices that achieve consistency, uphold SEO strategies, and ensure accuracy. Manage internal search engine’s relevancy and ranking algorithm, including attribute weighting, thesaurus entries, redirect rules and boost/bury overrides. Monitor success metrics and various KPIs reflective of internal search and periodically report out to key stakeholders. Work with developers to manage the back-end hybris & solr platforms and indices that power the onsite search experience, website taxonomy and product content delivery.
Create on-brand design concepts including product imagery, responsive html & css templates, emails and promotional graphics to be used on 7 different websites to support North American e-Commerce markets for global beauty brand. Shoot and edit product photography for websites, emails, and social media platforms. Lead user experience strategy and site design optimization by continually evolving the site’s look and feel to create a branded, premier online shopping experience. Digital project management and maintaining vendor relationships to support site enhancements and integrated marketing efforts. Lead merchandising strategy and maintain online catalog of over 1,200 products, continuously optimizing catalog and landing pages to increase conversion rates. Incorporate SEO best practices throughout product catalog and landing pages.
Direct accountability for the planning, execution and project management of new product conception and the design & implementation of new products. Successfully managed the entire print production process and ensured successful, on-time delivery of product to retail outlets and end customers. Worked proactively with vendors to ensure continuous improvement of processes and optimal production solutions for new and existing products, marketing materials, & design concepts. Development & maintenance of eCommerce website and digital marketing initiatives.
Responsible for marketing, graphic & web design for all promotional and publication materials for the company and its clients. Designed digital and print publications to help increase customer base, enhance company visibility, effectively reach target markets, and improve team productivity. Developed integrated marketing strategies and promotional campaigns. Lead quality assurance process for pre-press and digital print jobs.
Concentration: Graphic Communication Systems
Concentration: Printing & Publishing